Interview with W.W. Baer, Jr., an executive at the Caltex Petroleum Corporation, discussing his early training with Texaco, his employment with Caltex in 1945, the establishment of postwar marketing operations for Caltex (Philippines), his assignment to the Cebu district, product sales in the Philippines, his transfer to Davao, competition with Shell and Standard Vacuum in the Philippines, marketing strategies, the social life of Caltex expatriates in the Philippines; comments about Christian Roesholm, Robert Monical, the Batangas refinery, his transfer to New York in 1957, his assignment to Singapore, Malaysia, marketing strategies for Malaysia, the establishment of Caltex East, in 1957, comments about Ray Johnson, his assignment to Thailand as managing director, marketing and refining strategies for Thailand, his thoughts on company transfer policies, relations between Texaco and Socal, relations between Caltex (New York) and the subsidiaries, his transfer again to New York as deputy regional director, Far East, and his appointment as managing director in Tanzania.
